![]() The respondents include wine consumers from four wine consuming generations: 26% Generation Z (born 1997 and later) 22% Millennials (born 1981-96) 32% Generation X (born 1965-80) and 19% Baby Boomers (born 1946-64). In our study, a sample of 944 wine consumers were interviewed from April 29 to May 7, 2020, using an online survey.
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